FOCL Go-to-Market Strategy & Execution

Building a scalable go-to-market system to support growth, launches, and cross-functional alignment.

Overview

FOCL is a fast-growing consumer brand operating in a highly regulated and competitive category. As the business scaled, there was a need for clearer go-to-market strategy, tighter execution, and stronger alignment across brand, growth, and operations.

Brynn partnered closely with executive leadership to evolve FOCL’s go-to-market approach - bringing structure to launches, clarity to priorities, and systems that supported sustainable growth.

Role & Scope

  • Go-to-market strategy & planning

  • Product launch leadership

  • Cross-functional alignment (brand, growth, ops)

  • Creative and campaign direction

  • Performance-informed decision making

The Work

  • Designed and implemented a repeatable GTM framework for launches and campaigns

  • Led go-to-market planning across multiple product launches

  • Aligned brand, growth, and operational teams around shared timelines and priorities

  • Introduced clearer planning, briefing, and execution rhythms

  • Balanced brand integrity with performance goals across channels

Impact / Outcomes

  • Helped scale FOCL into a multi-seven-figure consumer brand

  • Supported go-to-market strategy for products that became top revenue drivers, including launches contributing to 60%+ of company revenue

  • Implemented repeatable GTM systems used across launches and campaigns

  • Improved cross-functional execution efficiency and clarity as the company scaled