The marketing leader your brand needs — without the overhead of a full-time executive.
Fractional CMO for founder-led brands. Providing the story and the numbers at the same time, so nothing gets lost in translation.
Partner Brands
Case Studies
Rebuilt attribution and data infrastructure from scratch
Improved CVR from 0.05% to 0.49% in three weeks
Redirected 36% of ad spend going to incorrect objectives
Buenacopa — Fractional CMO
Launched a new brand and GTM foundation designed to scale
Supported early growth across a multi-product roadmap
Built systems used to guide ongoing launches and campaigns
Sunny Within Brand Launch
FOCL Go-to-Market
Supported sustained revenue growth through improved GTM alignment
Built planning frameworks used across high-volume campaigns
Aligned brand, growth, and execution across teams
Led launch strategy for new product categories
Supported multiple top-performing new product launches
Balanced education, brand trust, and conversion across channels