Most brands don't have a marketing problem. They have a clarity problem.
The strategy is fuzzy. The team is stretched. Brand is pulling one direction, performance another. And the founder is still the one carrying it all.
That's the moment this work was built for.
Meet Brynn
Brynn Hunte is a Fractional CMO with deep roots in founder-led DTC and subscription brands — particularly in the consumer goods space. With years spent embedded inside fast-growing companies, she partners closely with founders during the moments when clarity, structure, and confident decision-making matter most.
What makes this work different is that brand and performance are never separated. Positioning strategy and performance marketing, storytelling and systems — because the brands that scale well are the ones where those things talk to each other.
Known for bringing calm to complexity. For asking the questions that create focus. And for helping teams move forward with confidence instead of just speed.
Left brain. Right brain. One partner.
A lot of marketing leaders are strong on one side. Creative directors who struggle with data, or growth marketers who can't write a brand brief to save their life.
A career spent living in both — sitting in a brand strategy session in the morning and reviewing performance dashboards in the afternoon — and connecting what each reveals to make better decisions in both.
That's rare. And for founder-led brands where resources are tight and everything is connected, it matters.
A few other things worth knowing
Podcast founder and host: Independently built and produced a podcast featuring nationally recognized athletes, musicians, and cultural leaders — handling everything from guest outreach and interview strategy to production and distribution. Building an audience from zero.
Community builder at heart: Actively involved in nonprofit initiatives supporting health, education, and families — work that grounds her leadership in empathy, accountability, and long-term thinking. A people-first approach that shows up in every client partnership.
200-hour certified yoga instructor: A practice that shapes how leadership, clarity, and sustainable growth are approached — personally and professionally.
Wife, mom, and creative: Building things with care — at home and at work. The same thoughtfulness that goes into raising a family goes into every client partnership.
Contact Brynn
For inquiries about consulting, fractional support, or upcoming availability, please use the form below.