Product Launches
Launching innovation while scaling core revenue drivers
Overview
Across her career, Brynn has led and supported product launches spanning both category-defining innovation and core portfolio expansion. Her approach balances education, clarity, and execution to ensure new products drive meaningful revenue without compromising brand integrity.
Role & Scope
Product launch strategy & sequencing
Go-to-market planning and execution
Cross-functional leadership and alignment
Messaging and positioning across new and existing categories
Launch performance analysis and iteration
The Work
Led go-to-market strategy for innovative products entering new or emerging categories, requiring education-led launch approaches
Supported the development and launch of core portfolio expansions, strengthening existing revenue drivers
Aligned creative, growth, and operations teams around launch priorities and timelines
Built repeatable launch frameworks used across multiple products and brands
Impact / Outcomes
Successfully launched multiple products across new and established categories
Supported products that scaled to represent 60%+ of total company revenue within a portfolio
Established launch systems that enabled teams to move faster without sacrificing quality
Helped brands expand their product offerings while maintaining strategic focus and operational clarity