Product Launches
Launching innovation while scaling core revenue drivers
Overview
Across her career, Brynn has led product launches spanning brand-new categories and core portfolio expansion, work she's done at FOCL, Sunny Within, and Buenacopa. Each launch required a different playbook, but the same discipline: understand exactly who the launch is for before building the campaign around them.
Role & Scope
Product launch strategy & sequencing
Go-to-market planning and execution
Cross-functional leadership and alignment
Messaging and positioning across new and existing categories
Launch performance analysis and iteration
The Work
Led go-to-market strategy for products entering new or emerging categories, building education-led launch approaches from scratch
Supported core portfolio expansions designed to strengthen existing revenue drivers, not compete with them
Built repeatable launch frameworks reused across multiple brands and product lines
Balanced speed with brand integrity, so launches moved fast without looking rushed
Impact / Outcomes
Led or supported product launches across three brands spanning supplements, wellness, and CPG
Built launch frameworks reusable across categories, reducing the lift required for every subsequent launch
Helped multiple portfolios expand without diluting brand focus or diverting attention from core revenue drivers
Applied the same launch discipline across markets as different as U.S. wellness and Mexico's supplement category