Sunny Within Brand Launch

Building a brand foundation and go-to-market strategy for a new consumer brand.

Overview

Sunny Within launched as a new consumer brand with the goal of building trust, clarity, and momentum from day one. Brynn partnered closely with leadership to shape the brand foundation, go-to-market strategy, and early execution across channels.

Role & Scope

  • Brand strategy & positioning

  • Go-to-market planning

  • Cross-functional leadership

  • Creative direction & alignment

  • Launch execution support

The Work

  • Defined brand positioning and narrative

  • Built go-to-market roadmap

  • Aligned creative, growth, and operations

  • Supported launch execution across channels

Impact / Outcomes

  • Launched a new consumer brand from the ground up, establishing the foundation for early growth and retention

  • Built a brand and go-to-market system that supported early six-figure revenue momentum

  • Established brand positioning and messaging used consistently across channels

  • Created scalable systems to support future launches and growth